EA CEO John Riccitiello has said the company is out to grow online and digital offerings to match the packaged goods side if its game business in scale.  He made the comments in an interview at Reuters Global Media Summit.

As reported in Gamesindustry.biz, Riccitiello points to subscription and micro-transaction supported online games as well as social games as making up as much as 45 percent of the game industry.  He says EA s revenues from such fare came to $138 million in the last quarter alone.  EA sees that area of its business growing significantly in the wake of its acquisition of social game maker Playfish, with a strategy of migrating over strong game IP such as its sports brands to games designed for social nets.  Riccitiello says the company’s merger and acquisition strategy is to conquer new digital territory.

Read more at Gamesindustry.biz.