Electronic Arts launched its Online Pass system as part of its Project $10 program, requiring people to use a one time code in their game in order to access any online functionality (and forcing purchasers of used games to pay $10 to access the same content). EA senior director of corporate communications John Reseburg is now saying they are sunsetting the feature.
“We’re discontinuing Online Pass,” said Reseburg. “None of our new EA titles will include that feature. Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.”
“We’re still committed to creating content and services that enhance the game experience well beyond the day you first start playing,” Reseburg added.
Source: VentureBeat
