Eli Manning was MVP of Super Bowl XLVI and much richer endorsements will likely head the way of the New York Giants quarterback. Bob Dorfman, executive creative director at Baker Street Advertising, thinks that Eli could move out of the shadow of big brother Peyton, who earns roughly double what Eli does in endorsements every year.
“There are several categories that are ripe for Eli to move into, categories where Peyton already is,” said Dorfman, pointing to credit cards or fast food; Peyton currently endorses MasterCard and Papa John’s. “I could certainly see Eli picking up another $3 million a year in deals.”
There are no guarantees when it comes to endorsements, however. “There are countless athletes who don’t translate on-field performance to off-field marketability,” said Henry Schafer, executive vice president at Marketing Evaluations, which compiles the Q scores that advertisers use to measure celebrities’ likeability rating with the public. “Even when Brady was winning the Super Bowls, Peyton was the more likeable athlete.”
Source: money.cnn.com
