Newzoo released a study indicating indicates that emerging markets Brazil, Russia and Mexico, will generate $2 billion, $1.5 billion and $1.2 billion. Brazil is mostly concentrating on freemium games, with 11 percent spent on social networks, 15 percent on casual game portals, and 16 percent on MMOs, with mobile devices accounting for 9 percent of total revenue; roughly a third goes to boxed PC and console games, but the piracy and second hand sales account for roughly a sixth of that spend.
Mexico has more spent on retail console and PC games, roughly 69 percent of their total spend. However, while 60 percent of all consumer time is spent in online and mobile games, social networks, online portals and mobile games only generate $85 million of spending each, though Newzoo predicts significant growth in these areas as free-to-play business models become more popular.
Russia has 38 million gamers, and while 75 percent readily admit to downloading games illegally, 53 percent say they do spend money on games. Of those who spend, 56 percent of consumer spending goes to PC games and MMOs, or $830 million, while console games generate just $225 million; online game portals, social networks and mobile devices account for 10 percent of total spending each, but represent 48 per cent of all time invested.
