Empire Avenue has announced the launch of Branded Luxury Items and Achievements. Pertinent to gamers, they can now convert their “Social Capital” into a virtual Xbox 360 an earn an achievement on the site.

“We’re thrilled to have Xbox on board to debut Branded Luxury Items and Achievements. It’s a great example of a brand that has really embraced social media, and it’s no surprise that Xbox quickly rose up the ranks on Empire Avenue,” said Duleepa Wijayawardhana, CEO at Empire Avenue. “We’re excited about the potential of this platform to allow users and brands to connect in meaningful, mutually beneficial ways, and we can’t wait to see how companies will leverage our Luxury Items and Achievements to reach new audiences and reward their existing, loyal fans.”

This allows users to invest in virtual goods from companies on the site, some of which grant discounts, products and services. Users who purchase the virtual Xbox 360 and then head to Empire Avenue, Facebook or Twitter and post “Xbox FTW” as a status update will unlock the “Xbox Fanatic” Achievement.