Enrique Iglesias and Zynga have announced a new partnership. Starting October 4, players in CityVille can interact with a virtual Iglesias which can earn you virtual items, participate quests related to him and build Enrique’s Euphoria Arena to unlock a preview of Enrique’s newest music video in-game, I Like How it Feels.
“I love finding new and cool ways to connect with my fans,” said Iglesias. “Bringing my Euphoria Tour to Zynga’s CityVille not only helps me celebrate my tour with a massive global audience, but also gives fans who can’t make it to see me live, a way to be part of the Euphoria experience.”
“We’re committed to continuing to bring players new reasons to play the games they love,” said Scott Koenigsberg, director of business strategy for CityVille, Zynga. “Through this partnership with Enrique, we’re bringing his Euphoria Tour to CityVille and giving fans and players a fun and playful way to connect with the artist by celebrating his lifestyle and hobbies — think Miami, speedboats, and airplanes.”