To coincide with the release of the teaser trailer, Lionsgate has launched a new website at thecapitol.pn that began with a distorted image, twitter link and not much else. The tweet stated: “the Capitol knows who I am. Identify yourself immediately”. Fans can begin registration and connect with either Facebook or Twitter which will allow the “what’s my district ” app. Fans must confirm their name and e-mail to continue. Once they have registered they are told that they are registering in a particular district and that their application is being processed. In order to expedite the process, fans must click to expedite (share) with either Twitter or Facebook which will post a message saying: “I’m applying for expedited processing for #District2PN District Identification Passes. What District are you in ” Fans can continue to expedite (share) or return to the Citizen Registration Terminal and scroll through data from the Capitol looking at the district processing queue and read Capitol announcements. A countdown clock to the 74th hunger games seems to sync with the release of the first film in the series.
Enter Capitol
Recommended For You
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…
NewFronts: Streams Lean In On New Options For Brand Marketers
As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning…