Epic Games chief technology officer Tim Sweeney is looking forward to the day when game companies will never have to sell retail copies of their games. He feels the current model is inefficient, with ads on TV promoting that customers go to a store to buy something for a device that can download the game directly anyway.
“I’m looking forward to our digital future,” Sweeney said. “Development budgets are going to be the dominant cost in the industry, and [increasing] the efficiency of building games will directly improve profitability. As we move more sales of games out of retail, that creates a lot more flexibility for developers to make games at different scales and price them differently.”
Source: Edge
