Since its announcement, Sony has been fighting against the perception that the Move is made for the kiddy casual market. Leading their marketing charge against that image is, who else, but Kevin Butler.
Since its announcement, Sony has been fighting against the perception that the Move is made for the kiddy casual market. Leading their marketing charge against that image is, who else, but Kevin Butler.
NewFronts: Streams Lean In On New Options For Brand Marketers
As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning…
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…