Facebook claims that 235 million people are playing games on the social network, up from 205 million at this time last year and an 8.4 percent rise since January. The company also reports that the new App Center has 150 million monthly users with a next-day return rate of 35 percent to installed apps and a 17 percent return rate within seven days.
“We want to drive the same type of traffic we drive to mobile that we drive to web,” said Matt Wyndowe, product manager for apps and games at Facebook. “Many game developers find that people who sign into their mobile apps with Facebook are more engaged and spend more money.”
Source: TechCrunch
