Facebook saw revenue of $1.46 billion, including $1.25 billion in ad revenue, for the first quarter of 2013. 30 percent of advertising came from mobile, as 751 million of its 1.1 billion users access Facebook from smartphones and tablets monthly.
Facebook has been increasing its focus on mobile of late, never more evidenced than their recent release of Facebook Home. “We have seen strong growth and engagement across our community,” said Facebook CEO Mark Zuckerberg.
Only two quarters ago, the $152.6 million in revenue from mobile accounted for just 14 percent of Facebook’s advertising dollars. With mobile now generating $375 million in ad revenue, that represents a 43 percent year-over-year rise.