Video game publishers know how tough it can be to portray the imagery they want on game box art or in ads. Film studios have to deal with standards for advertising as well, but it’s particularly interesting to see how Facebook has reacted to certain ads on its network, given that users’ pages have all sorts of images that they upload.
This picture of two women kissing is part of an advertisement for a Greek movie called Attenberg. Sweden-based TriArt Film was aiming to use Facebook to promote the movie, which is currently showing in Swedish cinemas. Facebook, however, was quick to reject the campaign.
“Our ad for Attenberg, using the poster image of two women touch tongues, has been DISAPPROVED,” TriArt said in a statement on its own Facebook page. TriArt suggested that Facebook has a double standard because their ad for the film Tre, which depicts a heterosexual male-female couple engaged in a deep kiss, was approved.
“We’re confused,” TriArt CEO Eva Esseen Arndorff said in a statement. “Facebook is certainly a private company, but for many it stands for freedom of speech and expression. We’re wonder what criteria are used when they decide not to approve the Attenberg picture.”
Source: AdWeek
