According to Facebook CEO Mark Zuckerberg, a major goal for the company in 2012 is better integrating their mobile apps. Additionally, he said the key priorities in 2012 are to build stronger ties incorporating its social network with other online apps and to create a “transformative” advertising experience as the company looks to raise about $10.6 billion.

“Over the next 10 years or so, every consumer category should be transformed to be built around people,” said Zuckerberg. “People will listen to music and watch TV with other people [through Facebook.] We only recently reached this tipping point.”

Source: Reuters