Facebook recently made a big to-do about the fact that it has partnered with Skype for video chat. There’s good reasons for businesses to try and use it too, along with the fact that many of them are already on the site.
Facebook has more than 750 million members, writes Tony Bradley. With a pool of contacts that deep, you can be almost certain that whoever you want to speak to is out there–and because people spend more time on Facebook than any other online destination, odds are fair they’re online and waiting for your video chat. It would almost be more difficult to find contacts who aren’t available.
While Facebook video chat may not allow multiple people right now, the price is right (read: free). It can also be used right now to potentially engage with customers. Some things are just done better face to face. Some people are more productive when they can engage eye to eye, notes Bradley. But, you don’t have to be physically in the same room to accomplish that–you can use Facebook video chat. Traveling to meet someone face to face takes time–whether it is down the hall to visit a co-worker, across town to meet with a customer, or around the world to negotiate with a supplier. Trips beyond the office building also incur additional costs such as airfare, lodging, meals, etc. Facebook video chat is a click away.
Source: PC World
