Recent trends have seen developers like Crowdstar, who made 90 percent of their revenue from Facebook a year ago compared to 10 percent today, shifting from social to mobile. Benchmark Capital’s Mitch Lasky believes that costs are driving developers from social to mobile.
“Facebook is still a viable platform for independent developers looking to make money on a game,” said Lasky. “However, companies with aspirations to be larger publishers – Kabam, Kixeye, even Zynga – are moving aggressively off the Facebook platform to mobile and the open Web. Publishers aren’t convinced that the costs of being on Facebook are worth it.”
Source: L.A. Times
