Gamesys has released Bingo Friendzy, which will allow players in the U.K. to gamble with real cash. The U.S. has far stricter laws on online gambling, so it’s easier for Gamesys to bring this bingo game to the U.K. with other casino games like Slots Friendzy likely to follow.
“Gambling is very popular and well regulated in the U.K. . . . for millions of bingo users it’s already a social experience [so] it makes sense [for us] to offer that as well,” said Facebook’s head of gaming for Europe Julien Codorniou.”We are a distribution platform for Gamesys – they have the games and we bring the audience.”
“Bingo is at the softer end of the gambling spectrum and online bingo often has chat forums alongside, so it’s an obvious match for Facebook,” commented the Remote Gambling Association’s Clive Hawkswood. “A lot of people have said why haven’t they done it before because there’s a difficulty in monetizing what they have – this is one way of bringing in revenues.”
Source: Financial Times
