Making your social game sticky and viral so that users keep coming back and the game spreads to their friends is key to creating a successful social title. Facebook is now attempting to help developers get more traction with users by sending them a new type of notification. The notifications come from Facebook, not the game itself, and include things like a “Play now” call to action, and “Games You May Like.”
“We are testing this feature as part of ongoing tests to help people discover and reengage with apps and games and drive meaningful traffic to developers,” a Facebook rep stated.
It’ll be interesting to see if this becomes a fully widespread feature. It could be a good way to get more users back into games than sidebar modules, as they’ll see a red notification icon at the top of all Facebook pages in addition to a pop-up in the bottom left corner of the page.
Source: Inside Facebook
