Facebook has partnered with ad tech firm Omniture to develop new media buying and analytics tools for advertisers, reports MediaPost. The companies are starting the effort by focusing on automating media buying and providing advertisers with new tools for audience segmentation and measuring engagement for Facebook campaigns. Among the new platform’s features are the ability to measure effectiveness of ad placements unique to Facebook Pages and what Facebook calls an immersive toolset accessible through one dashboard.” Read more at MediaPost.
Facebook Rolling Out New Ad Tools
Recommended For You
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…