Facebook has partnered with ad tech firm Omniture to develop new media buying and analytics tools for advertisers, reports MediaPost. The companies are starting the effort by focusing on automating media buying and providing advertisers with new tools for audience segmentation and measuring engagement for Facebook campaigns. Among the new platform’s features are the ability to measure effectiveness of ad placements unique to Facebook Pages and what Facebook calls an immersive toolset accessible through one dashboard.”  Read more at MediaPost.