Facebook has announced an agreement with ShareThrough wherein players can earn Facebook Credits by watching sponsored videos embedded in games. These sponsored videos will initially be available in 350 games and apps on Facebook.
It s another way to get users to be more comfortable with Credits, said Deb Liu, head of Facebook Credits. It gets developers to adopt Credits and helps users understand what Credits are.
This program should encourage users to watch video ads, something they are usually reluctant to do. It will also raise awareness for Facebook Credits, which will be the universal currency for Facebook games by July 2011.
TrialPay, EpicSocial, ShareThrough, SocialVibe, and SupersonicAds will all be partners making the video ads possible. The level of engagement and sharing elements make social video ads appealing to marketers, usually resulting in 100-percent plus lift in brand awareness.
Source: VentureBeat
