Facebook has announced a new set of applications at their F8 developer conference. This will better integrate music, movies, and other media into their social network.
Users can say they are reading an article, watching a movie, or listening to a song. Now, other users can see if it’s a song on Spotify or a certain TV episode on Hulu, and they could watch or listen along without leaving Facebook.
While Facebook has been accused of not listening to its customers, CEO Mark Zuckerberg said, “I think we actually do. At the same time, I think the world is moving quickly, and we want to be innovative.”
Gokul Rajaram, the product director for Facebook’s ads indicated that the company will be able to “evolve” its advertising program using the new apps. Advertisers will get more specific data for their ads and could turn activities into “sponsored stories” where appropriate.
Source: Adweek
