One of this fall’s most anticipated games is the sci-fi themed Fallout 4, which promises to be bigger and better than any of the best-selling entries in the series. The publisher, Bethesda Softworks, is going all out with team-ups and promotions for the game, which happens to include including its own line of beer.
Fallout 4 beer may be on its way to a fridge near you, according to Polygon. The alcoholic drink is a promotion between Bethesda and the Carlsberg brewery, offering a light-colored pilsner lager “with a refreshing zesty hoppy taste and a floral aroma.” A 12-pack is currently going for £29.99 pounds, and is expected to ship right before the game’s release.
However, there is a catch: the drink is currently only for sale in the U.K., with no plans for U.S. distribution. That seems like a loss, especially considering the popularity of craft beers in the U.S.. That’s not to say it’ll never arrive, so there’s always hope.
Bethesda has been offering a number of Fallout-based collectibles to fans in anticipation of the game’s release, most of which can be found on its devoted store page. These include a limited edition Vault-Tec Industries single rotation watch, a collectible The Art of Fallout 4 book, t-shirts, hoodies, and a wired Xbox One controller, which sold out a few days ago.
On top of that, the promotion of the game has been rolling along at full speed, including an impressive live-action trailer (shown above) and a special Xbox One bundle that includes a copy of the game, along with a downloadable version of Fallout 3, which is due to launch on November 10th.
Considering how frenetically previous entries in the series have sold (Fallout 3 shipped nearly five million units and Fallout: New Vegas rounding out near $300 million in overall sales), Fallout 4 should have no problem being an imminent success this holiday season. Let’s just hope that Bethesda gives this beer promotion some considering over on our shores.
Fallout 4 releases on Xbox One, PlayStation 4 and PC on November 10th.