Sony has an interactive video microsite for Europe territories designed to convince people that games aren’t the only reason to pick up a PS3. The site features a live actress who cycles on demand through various spiels, ranging from a high-end pitch to videophiles about Blu-ray capability to more rudimentary functions such as the ability to play music files. The intro is disturbingly dismissive of the system s core function, playing games. In fact the actress seems disappointed when she’s asked to talk about it. Also surprising is how the site hypes the visual fidelity of Blu-ray and PS3 games, then uses a completely washed-out effect to show footage.
There are a total of 15 reasons, games included, and clicking on the information icon in the lower right corner of the site brings up a quick reference sheet for all of them. Users are encouraged to share what they experience on the site through direct connection with social media nets including Facebook, Twitter, MySpace and Digg.
Check it out at the15reasons.
