CocoaChina announced that Fishing Joy has been downloaded 100 million times worldwide. According to a study by Flurry, users play Fishing Joy 2.5 times longer per session than the average casual game and eight times as many users return to the game compared to typical mobile game titles.

“This is a fantastic achievement for us because we have reached great scale while also maintaining an engaging play experience as users play longer and keep coming back,” said Haozhi Chen, CEO of CocoaChina. “We are extremely proud to have reached such a significant milestone, and it inspires us to continue making the best games possible.”

CocoaChina recently published Fishing Joy 2 and is working with TapJoy to publish mobile games from the West in China.