From Ad Age:
The new Taurus driver, said Mike Crowley, Ford’s marketing manager for large cars and SUVs, at the model’s marketing launch held this morning,” is driving it every day as a personal reward.”The revitalized Ford flagship brand aspires to be more than just functional; it wants to be “bold,” “something [drivers] look good in” and “fun,” Mr. Crowley said.
If you remember, this is similar to the Nintendo DS Lite packages that came with a Tiffany-blue case and a copy of Brain Age, or a rich, earthy case with a copy of Personal Trainer Cooking.
These are exceptions to the rule, but can video games tailor whole products to specific genres, taking a note from Nintendo’s recent DS and Wii Fit efforts
