Four Out Of Ten U.S. Console Gamers Have Paid For DLC

A survey by research firm Today’s Gamers has found that paid downloadable content is gaining traction in the U.S. while Europe lags.  The results are reported by Industry Gamers.

The survey found 40 percent of U.S. game console owners have paid for downloadable content, including 15 percent who say they usually purchase new games digitally.  DLC penetration on consoles beat out PC among those surveyed in the U.S.  Only 23 percent said they pay to download games digitally on their PCs.  The survey also found 25 percent of U.S. gamers consider availability of demos an important factor in their purchase decisions.

In Europe, UK had the highest percentage of people purchasing DLC through their consoles at 25 percent.  Other major European territories surveyed showed penetration between 13-16 percent.

UPDATE: The sample size is 13,000 people surveyed by Today’s Gamers in U.S., UK, France, Germany, Belgium and Netherlands.

Industry Gamers has a table summarizing the results of the survey including total console penetration for U.S., UK, Germany, France and the Benelux territories.  Read more at Industry Gamers {link no longer active}.