The U.S. Federal Trade Commission has released a report to Congress that praises the game industry for acting responsibly in the way it markets and advertises mature content. As reported in Gamesindustry.biz, the FTC has said games surpass other entertainment industries in responsible marketing. The report points to little evidence of games inappropriately targeting youth with mature content, referencing prominently displayed ratings information, TV restrictions on advertising M-rated games before 10 p.m., and age-gated online content. The government agency also specifically praised new online ratings summaries by the Entertainment Software Rating Board. Entertainment Software Association head Michael D. Gallagher, whose organization runs ESRB, said the report lends credibility to effective industry self-regulation.
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