American Gabby Douglas will see a huge windfall from her recent two gold medals from the London Olympics. Nicknamed the “Flying Squirrel” and having literally come out of nowhere to both make the team and win the gold, sponsors are scrambling to lock her up.

Cereal maker Kellogg, a U.S. Olympic Committee sponsor, got the first crack at it putting Douglas’s smiling face on Corn Flakes boxes. This happened on Friday just hours after she had claimed the Olympic all-round title, gymnastics’ biggest prize.

“We’re fickle, but right now she is absolutely the story,” said Bill Sutton, a former-vice president of marketing for the NBA and head of the sports and entertainment management program at the University of South Florida. “Her athletic ability, her age, the event gymnastics, the number of people who watch gymnastics, the high women’s audience, the fact she is a role model for young women… She’s awesome, it’s perfect.”

Social media marketing software Wildfire says that Douglas has seen a 378 percent growth in page likes over the last week. Four of the five most recorded Olympic moments on Thursday on the video service TiVo were of Douglas’s winning her biggest prize and only Michael Phelps winning his 20th Olympic medal, denied her complete domination coming in at number four.

Twitter followers for Douglas has also increased from 200,000 to nearly 400,000 overnight. “She’s probably one of the world’s most recognizable athletes at this point so her potential for endorsements is obviously very strong,” said Neal Pilson, head of media consulting firm Pilson Communications. “Clearly she’s an extraordinarily interesting, attractive, fun young lady and I think she’s going to have a lot of proposals to choose from.”

Douglas’s earning potential could be between $5 million and $10 million over the next four-year Olympic cycle. “The gold medal alone doesn’t get you to first base in marketing – it’s the persona that goes with it,” said Lynn Lashbrook, a sports agent. “I can’t think of another person in this category: female, young, articulate, great smile, this is unique. This will be off the charts.”

Douglas will probably have a very short amount of time to capitalize on her new found fame. Four years ago, Nastia Liukin, Shawn Johnson and Alicia Sacramone were the anchors of the U.S. team, but they all failed to earn a spot for London and their fifteen minutes of fame were done.

“I think she will get a lot of endorsements but it will be short-lived,” said Brad Adgate, senior vice-president of research at Horizon Media. “She’s got everything going for her as a product endorser. She’s got the qualities Madison Avenue look for and there has been a very long history of Olympic athletes working as product endorsers.”

“But these things are not evergreen. You don’t see Mark Spitz doing ads anymore,” he added. “There could be a 12-year-old out there somewhere right now, who is a young phenom, the Gabby Douglas of 2016.”

Source: Reuters