Streaming service Gaikai has already reached 10 million consumers but it’s not stopping there. Using a combination of retailers and entertainment destinations Gaikai can place games directly in front of established audiences, and Gaikai CEO David Perry claims it’s easy to hit another one million users at the touch of a button.
“We are targeting 100 million as quickly as we can possibly get there,” said Perry. “We need to get above the reach of any single game entity in the industry a quickly as we can.”
“The ability to pull a lever and have a million people play your game is something that’s crazy to even think about today,” he added. “That’s a very difficult problem, yet with cloud gaming that will be really quite straight forward. A normal way of thinking will be, ‘I want another million and another million’. It turns out that the number one way to get people to buy is trying your product, and it’s amazing that game trials are being made so difficult.”
“We are a company doing this for other people. If this was just Gaikai and Gaikai has down time that’s our problem,” he noted. “But if I’m doing it for Electronic Arts or someone else and it’s down, then it’s my problem big-time and everyone’s going to be calling. If you just paid to play a game and you log in and it’s not available for any reason you’re going to get mad. We’re at a point now where the conversions that we’re seeing on the partner sites are way higher than expected so now we want to go to full games. The problem with that is I need to offer Amazon-level ‘always up’ service time.”
Source: GamesIndustry.biz
