According to the latest data from Nielsen, game consoles could be an advertisers’ best friend, helping them target the elusive 18-34 male demographic.
As of March 2012, women aged 18-34 watched an average of 4 hours 11 minutes of TV per day, while men in the same demo logged only 3 hours 34 minutes of TV time in homes with a 7th generation game console. However, when factoring in daily time spent using a 7th generation game console, that difference of more than 30 minutes daily is nearly neutralized since women 18-34 only used consoles for 22 minutes while men 18-34 spent 48 minutes with their consoles.
“That’s screen time with value, giving advertisers increased opportunities to target consumers no matter how they’re using the consoles —whether it’s playing the latest first-person combat game, binging on an old sitcom, or streaming a movie,” Nielsen noted.
