A group of game industry veterans have set up a consulting firm for startup game makers and independent studios, reports Industry Gamers.  The Los Angeles-based firm, called Ambition Production Management, is founded by Dan Lee Rogers, a former Interactive Studio Management partner, Philipe Erwin, former Loeb and Loeb attorney and former head of Warner Bros. Interactive, and Lee Jacobson, former licensing VP at Midway. Erwin told Industry Gamers that Ambition aims to provide independent game makers with skilled partners capable of dealing with everything from getting a deal, game financing, licensing and distribution options and comprehensive legal support. Read more at Industry Gamers.