Nielsen recently surveyed 5,000 consumers on their use of their tablet computer, eReader, netbook, media/games player, or smartphone. In particular with the iPad, games were the most popular category, with 62 percent of owners buying a digital game.
This trend is similar to the iPhone, although Books are a much more popular catergory on the iPad with 54 percent downloading a book for their iPad. While roughly a third of users aren’t downloading any apps at all to their iPad, 63 percent are open to paid app downloads.
