According to a study by Nielsen, games are the most popular category of mobile apps, with nearly two-thirds of of app downloaders saying they have played a downloaded game. Furthermore, 93 percent of app downloaders say they are willing to pay for the games they want, again more than any other category.
“Among smartphone consumers who have played mobile games in the past 30 days, those with iPhones, Windows 7 phones or Android phones are the most likely to have downloaded the games they played, while those with Blackberry phones or feature phones tend to play pre-loaded games,” writes Nielsen. “The average mobile gamer plays an average of 7.8 hours a month. Those with iPhones tend to play around 14.7 hours each month while those with Android smartphones play around 9.3 hours per month.”
Source: blog.nielsen.com
