Call of Duty Elite is one of the biggest elements that Activision is rolling out for the game this year. Activision VP of digital Jamie Berger indicates that such social methods will be a necessity in the near future.
“We believe that a 24/7, year-round services strategy that broadens the game experience beyond just playing is going to be a necessity,” said Berger. “Right now, it’s an option but in three to five years, it won’t be. To support a diverse player base, you will have to have a services and ongoing content strategy. I don’t see how games are going to manage without that. Elite is about Call of Duty being bigger than ever five years from now and laying the groundwork for that.”