A Disney survey of young children in six Europe territories has uncovered gaming as the most popular internet activity, reports Cream. Disney conducted a survey of slightly more than 3,000 children aged 8-14 in the UK, France, Germany, Spain, Italy and Poland. It found that nearly 80 percent spend the majority of their time online playing games. The second most popular activity was homework, with 59 percent of respondents saying it s why they commonly use the web. When it came to communicating with friends, nearly a third said they preferred face-to-face over digital. Texting was preferred among 15 percent of respondents, followed by chatting online among fourteen percent. About ten percent said they would rather use their mobile phones. Read more at Cream.
Gaming Tops Internet Time For European Kids
Recommended For You
NewFronts: Streams Lean In On New Options For Brand Marketers
As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning…
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…