A new app called timeRAZOR managed to stir up attention at the South by Southwest Interactive festival. This geo-social app is designed to help users never-miss-out and be the final solution to browsing, locating, and attending events for users on a nationwide platform.

The Distillery, timeRAZOR’s event selection engine, aggregates over 300,000 events daily, geo-tags them, then customizes the data by user preference. The three main features of timeRAZOR are smartEVENT, travelTIME and easySHARE, which help show what is happening in any event at any point in time, monitors traffic conditions and informs the users when an appointment or event is coming up, and lets users share discoveries via email, SMS, Facebook and Twitter.

Right now, timeRAZOR developers are working on an algorithm for events that connects to user’s personal calendars and zip codes, and personalizes itself based upon previous activities. “For people using the app, the promise of timeRAZOR is to help them not only manage their work-life balance, but to feel the joy of discovering fun experiences that they might have otherwise missed out on,” said Linda Abraham, timeRAZOR Advisory Board Member and co-founder/CMO of comScore.

“We want timeRAZOR to help people feel less time-stressed and more satisfied by the way they live, without the anxiety around trying to stay on top of everything,” said CEO and Co-founder Jeff White. “Imagine attending a business conference — or, even better, planning a vacation — and having the best events and experiences appear right at your fingertips. That’s the joy of discovery through timeRAZOR.”