Located in the heart of Times Square, Madame Tussauds New York brings entertainment experiences to life unlike any other, using wax sculptures to represent prominent figures in music, film, TV, sports and politics. But it’s not all about wax statues, as exhibits like the Marvel 4D Experience (a sensory 3D movie featuring Marvel superhero characters) take the experience to all-new levels using the latest in technology. Attendees can look forward to an even bigger show this summer, as the museum is expected to be haunted by ghosts. So, who you gonna call? Ghostbusters, of course.
In a partnership with Sony Pictures Entertainment, Madame Tussauds New York will be launching the Ghostbusters Experience on July 1 to celebrate and promote the upcoming Ghostbusters movie (releasing July 15) starring Kristen Wiig, Melissa McCarthy, Kate McKinnon and Leslie Jones. Created with the help of the movie producers Ivan Reitman and Paul Feig, the Ghostbusters Experience promises to immerse visitors in the movie world like never before, but it will likely be the Ghostbusters: Dimension “hyper-reality” experience, developed in partnership with The Void, that will steal much of the attention. In this mixed-reality experience, visitors will be able to put on proton packs and sing, “I ain’t afraid of no ghost,” as they zap virtual specters.
Eric Fluet, head of marketing and sales for Madame Tussauds New York, talks to [a]listdaily about the Ghostbusters exhibits, how “busting” makes fans feel good, and why (after 30 years) people still know who to call for all their supernatural elimination needs.
How did the partnership to create a “hyper-reality” experience come together?
At Madame Tussauds New York, we are always looking for ways to deliver an immersive experience to our guests using new and emerging technologies. Ultimately, we were seeking an extraordinary entertainment experience for our guests to not just see but participate in.
We know that many of our visitors are fans of the Ghostbusters film and many are counting down the days until the new film is released. By working in partnership with Sony Pictures, not only are we able to bring the film to life, but we are also offering a completely unique way for our visitors to immerse themselves into the world of Ghostbusters. In order to make Ghostbusters Experience truly come to life, Sony introduced us to The Void, a company they trusted to be able to create the “hyper-reality” technology needed to round out the experience.
What can audiences expect from the Ghostbusters: Dimension?
Visitors will be given the opportunity to become a true Ghostbuster—they will suit up in an authentically designed Ghostbuster jumpsuit, helmet and proton pack and be invited to enter a NYC apartment to save it from the paranormal. Guests will interact and engage with the physical environment through the lenses of a digital world.
Is there movie content that was created exclusively for the experience?
No, Ghostbusters: Dimension was created independently of the film. Each participant becomes the cast to their very own version of Ghostbusters!
Is the experience focused exclusively on the new Ghostbusters movie, or will here also be content from the original ones?
The Ghostbusters Experience and Ghostbusters: Dimension were both created based on the current 2016 film.
In what ways did Ivan Reitman, Paul Feig and Sony Pictures help create the Ghostbusters Experience?
In order to create a truly authentic Ghostbusters Experience in Madame Tussauds New York, we worked closely with the team at Sony. Everything from costumes, set-design and the creation and styling of figures was discussed in detail as a way to offer a truly one-of-a-kind experience.
What do you think makes Ghostbusters such an enduring franchise, having been around for over 30 years?
At Madame Tussauds, we always try to identify the most culturally relevant people, characters and events to immortalize within our attractions. For over 30 years people have loved the original film, and “who you gonna call” has become a part of American pop culture since the film’s release. We are excited to see the new wave of Ghostbusters enthusiasm with the release of Sony’s 2016 film and look forward to the millions of new Ghostbusters fans that will surely love the film as much as the original!