Two separate reports by Business Insider and M2 Research provide insight into the burgeoning female gaming market.
Business Insider’s Gillian Reagan breaks down an extensive study by TV network Lifetime. The network surveyed 1,000 women and reached out to game industry CEOs to uncover the size and characteristics of the female gaming market. Business Insider says Lifetime conducted the study to have data handy for its own game development efforts as well as share with its advertisers. Check it out at Business Insider.
M2 Research’s Wanda Meloni released an analyst brief this week titled The Next Frontier Female Gaming Demographics. In it, Meloni provides extensive data on female gamers flavored by insight from Sony, Microsoft, Nintendo, and a string of social game makers. Read it at M2 Research.
