Global ad spending is increasing — and it appears digital ad spending is at the forefront.

AdAge has reported that marketers will spend $540 billion globally on advertising this year, which is a 4.6 percent increase from the amount spent last year, according to a research report by media-agency Carat.

Even without tent-pole media events to hype products — including ones surrounding the popular Winter Olympics, FIFA World Cup and mid-term elections in the United States — the growth continues to spread like wildfire. Not only that, but it’s expected to rise even higher next year, by an estimated 5 percent.

“Carat’s latest advertising forecast gives us increased optimism for the outlook for global advertising spending,” Jerry Buhlmann, CEO of Carat’s parent company Dentsu Aegis Network, said in a statement. “With harder times behind us, negative growth markets are pleasingly now a minority, and collectively we can look ahead to 2016 with positive growth predicted for all key markets.”

As you can see by the chart above, key markets have shown impressive spurts in spending. Along with North America, Western Europe, Asia Pacific and Latin America, among others, showed a healthy increase, with even bigger numbers estimated for next year.

Digital media is the key component here, with companies intending to push its global spending by 15.7 percent this year, over last year. Meanwhile, traditional advertising, like with television, has shown a decrease, even though it still goes strong in some markets.

The chart above indicates just how much growth is expected with each group, and, as you can see, magazines and newspapers are looking at a tremendous drop-off, while television has only a slow and steady decline. Meanwhile, digital is healthier than ever, and a 13.8 percent boost is expected for next year as well.

The report also indicates a 50 percent increase in global mobile-ad spending — not a surprise considering the surging mobile market — and a 22 percent increase in global online video budgets, both of which are helping digital see a surge in spending. Still, some companies are skeptical due to where the ROI will end up. “Much of the early investment in mobile advertising has been amongst pure-play, app economy brands and business for whom there is an easily demonstrable ROI for investing in mobile,” the report said.

Regardless, it looks like ad spending is growing overall, despite the lag in some sectors. More details on the report can be found here.