Glu Mobile announced that it has signed a deal with Probability PLC to create Glu-branded mobile slot titles using Glu’s original IP, such as Contract Killer, Deer Hunter, and Gun Bros. Probability will launch the games in the U.K. and Italy, where real-money online gambling is legal.
“We believe that mobile gambling momentum is beginning to accelerate on a global basis, and with this deal, Glu becomes an early mover. We anticipate that as additional markets around the world open up to real-money mobile gaming, we will expand our investment in the sub-sector,” said Niccolo de Masi, CEO of Glu Mobile. “We view real-money mobile gaming as an opportunity to extend the reach of our successful original IP to new demographics, as well as deepen engagement and rewards for our players.”
“We are delighted to be partnering with a pioneer and leader in the freemium mobile gaming industry,” said Charles Cohen, CEO of Probability PLC. “We look forward to deepening our relationship with Glu as we seek to expand our regulatory reach to new markets worldwide.”
