Piracy continues to be a ongoing issue on the internet, and it’s especially difficult to tamp down. Still, Google has announced that they are redoubling their efforts against copyright infringment.
“As the web has grown, we have seen a growing number of issues relating to infringing content,” writes Kent Walker, General Counsel for Google. “We respond expeditiously to requests to remove such content from our services, and have been improving our procedures over time. But as the web grows, and the number of requests grows with it, we are working to develop new ways to better address the underlying problem.”
Google indicates they will respond quickly to copyright infringement requests, will improve Autocomplete and AdSense to try and edge out pirates and will help put up authorized content more. They promise these changes will come over the next four months.
“These changes build on our continuing efforts, such as Content ID, to give rightsholders choice and control over the use of their content, and we look forward to further refining and improving our processes in ways that help both rightsholders and users,” notes Walker.
Source: Googlepublicpolicy.Blogspot.com
