Google recently announced that it was changing its search algorithm in a way that is likely to negatively affect content farms. While Demand Media creates a lot of the non-original content that might be negatively impacted by this decision Richard Rosenblatt, co-founder and CEO of Demand Media isn’t worried.
Nothing changed materially for our business, said Rosenblatt at the Interactive Advertising Bureau annual meeting. We cannot be commenting every time Google makes an algorithm change. It’s just one component of our ecosystem. We’re fine. We re just trying to create quality content.
While the business of Demand is built around maximizing popular searches, he downplayed the impact on journalism, saying what his company does is not journalism. The only people that call us journalists are journalists.
Source: AdWeek
