Shifts in search terms can often lead to changes in how a business operates. That may explain the reason why Google, one of the biggest search websites in the world, has announced that it would limit the information that publishers and marketers would receive with keywords driving traffic on its websites.
Though keyword data is still available to advertisers, others are left without the information relating to organic search.
“It’s one of the most significant losses of data marketers have seen in half a decade,” said Conductor CEO Seth Besmertnik, stating that half of the traffic to vendor’s clients’ sites comes through organic search.
Access to the top-2,000 most popular keywords is still available, though the use of the site’s webmaster tools is required – and not guaranteed in real time.
No word yet on why Google made such a decision, but it could have something to do with a change in business practices.
Source: AdAge
