Google+ recently opened itself up to brands and businesses and now it wants social media management companies to try and integrate their tools. HooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitrue will be able to offer Google+ circle management, publishing, and monitoring to certain brand clients who already manage their social media presences with their products.
“We are committed to working on enhancements and innovative features to offer businesses more flexibility and power to run their pages,” Google product manager Sarah McKinley wrote in a blog post. “We are currently working with these companies so that we can experiment and get feedback. They were selected based on their extensive experience helping brands and businesses manage and analyze their presence on social networks.”
Roland Smart, senior director of product marketing at Involver, says that Google is bringing their familiarity in advertising to its development of Google+. “One thing that will resonate with marketers . . . is [they] will have the opportunity to do retargeting in much finer grain segmentation than on other social platforms,” he added.
“Now that Google+ Pages is opened up for brands, we see a great opportunity to help brands create sustainable communities and power connections,” said Michael Lazerow, CEO and founder of Buddy Media. “Our integration of Google+ into the Buddy Media social marketing suite will enable brands and agencies to roll out Google+ page programs at scale within their organizations.”
Source: AdWeek
