Google and Bazaarvoice today signed a new partnership that will serve up product reviews on Google Web Search, Google Product Search, and through features tied to Google AdWords. This is expected to help customers better understand various advertised products shown on Google searches.
“Social signals provide signals of authenticity and relevance from a source that the average consumer believes and trusts more than a marketer or brand,” says Brant Barton, co-founder and chief innovation officer at Bazaarvoice. “Data that consumers share in their social graph can be used to define more refined results.”
Source: MediaPost
