Fast Company says Google’s data partnership with TiVo will help the web giant analyze how people watch TV ads to better target and price its own ad content. Google has entered an ad revenue sharing partnership with DVR maker TiVo. As part of the deal, TiVo is giving Google access to data that monitors its users’ second-by-second viewing habits in exchange for revenue sharing with Google s TV Ads service. Fast Company says while the benefit to TiVo is cash, Google is banking on data that will help it understand how people watch TV ads. The data will help Google develop better ad content, target ads more effectively, and potentially prepare a pricing model for ads for internet TV. Read more at Fast Company.