ArenaNet has announced a deal with KongZhong Corporation to bring Guild Wars 2 to mainland China, one of the biggest licensing transactions for a Western game in the Chinese marketplace to date. ArenaNet has the option to buy up to 40 million of KongZhong Corporation’s ordinary shares after the Chinese launch of Guild Wars 2 as part of the agreement.
“We admire the dedication and passion of the Guild Wars 2 development team and believe this is reflected in Guild Wars 2 being highly anticipated around the world, including by China gamers,” said KongZhong CEO Wang Lei lei. “I believe Chinese game players will be impressed by Guild Wars 2 unique gameplay which will bring truly epic, cooperative gameplay back to the MMORPG genre.”
“We designed Guild Wars 2 to not only redefine the MMO category, but to appeal to a global audience,” added ArenaNet co-founder and president Mike O’Brien.
