Director James McTeigue (V for Vendetta) worked on this launch trailer for Guild Wars 2, building on the tagline “Our Time is Now”. Produced by ArenaNet and the Ayzenberg Group, this spot focuses on the stasis of MMORPGs as a genre and how Guild Wars 2 seeks to break through that.
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
