Microsoft has confirmed that Halo: Reach has managed $200 million in sales in Europe and the U.S. This eclipses the one-day sales mark of Halo 3, which racked up $170 million in sales.

Halo: Reach is the biggest game Microsoft has ever released, and its launch has already surpassed every game, movie and entertainment launch this year, said Phil Spencer, corporate vice president of Microsoft Game Studios. Every major installment has grown in scope and popularity, firmly cementing the Halo franchise as one of the most popular entertainment properties in the world over the past decade.