Hasbro has taken a stake in Discovery Kids network with plans to re-brand the channel and add programming based on its toys, reports Washington Business Journal. According to the news outlet, Hasbro spent $300 million to buy 50 percent of the network from Discovery Communications. The companies have formed a joint venture that will see it re-launched as The Hub this fall and feature programming based on Hasbro s lines of toys and games. Washington Business Journal says shows are already in the works based on Transformers, Tonka, G.I. Joe and My Little Pony. Discovery Kids is estimated to reach 60 million households in the US. Read more at Washington Business Journal.
Hasbro Buys Into Discovery Kids
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