Hitman is ready to make a killing online, and developer IO Interactive is wasting no time in providing a unique spin on its promotion.
The company has teamed up with Realm Pictures to create a unique promotion where various YouTube superstars (the team from Smosh Games and eSports phenomenon OpTic Gaming) guide a “real-life” Agent 47, the main character from Hitman, through a scenario similar to the forthcoming game.
Players issue commands to an actor portraying the role of Agent 47 as he infiltrates a home in the hopes of taking out a pre-determined assassination target. Things don’t quite go as planned every time, as players will learn from the episodic Hitman game.
Realm Pictures was approached by the developer in the hopes of bringing the project to life, following the team’s release of the Real Life First Person Shooter video that became a hit with nearly 10 million views.
Real Life Hitman takes a similar approach, but focuses on characters and scenarios from the stealth game, including details like stealing a worker’s uniform to get closer to the target.
The company also detailed how it put the Real Life Hitman project together with a behind-the-scenes video, which shows just how loyal it was to the in-game content.
It’s a unique and thrilling promotion for the game. Hitman releases this Friday (March 11) for Xbox One, PlayStation 4 and PC.